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BOBET has changed its name with effect from 1 January 2024 and is now known as BORFLEX BOBET. This change is more than just a formality; it heralds a new era for the company, reflecting the synergy resulting from its integration into the BORFLEX Group, a leader in elastomers and composites for over 65 years. Let’s take a closer look at the implications of this strategic integration, the diversification of the product range, and BORFLEX BOBET’s bold vision for innovation and customer satisfaction on a global scale.
1. Announcement of BOBET’s name change
On 1 January 2024, BOBET, a world leader in the design of technical rubber-coated fabrics, made headlines by proudly unveiling its rebranding as BORFLEX BOBET. This transformation is part of an ambitious growth strategy, which demonstrates the company’s ongoing commitment to innovation and its desire to expand its global reach.
The decision to change the company’s name is more than just a formality; it represents a significant development in the company’s journey. This new chapter for BORFLEX BOBET symbolises the company’s commitment to remaining at the forefront of the industry, by adapting its identity to better reflect its vision and strategic objectives. This announcement sends a strong signal of the transformative momentum that will propel the company to new heights of success.
2. Integration into the BORFLEX® Group and expansion of the product range
A manufacturer of coated fabrics since 1937, BOBET has reached a historic milestone with its acquisition by the BORFLEX® Group, a specialist in elastomer and composite components. With 87 years of experience and exceptional expertise, BOBET stands out for its core business: the manufacture of technical rubber-coated fabrics, covering the entire range of elastomers except PVC, using single- or double-sided coating processes by scraping.
The combination of BOBET’s exceptional expertise in the design and production of coated fabrics with BORFLEX®’s expertise in elastomeric components opens up new opportunities. The diversification of the BORFLEX BOBET product range is now a reality, offering customers a comprehensive solution ranging from coated fabrics to elastomeric components. This operational merger is a strategic response to changing market demands and strengthens the company’s competitiveness on a global scale.
3. BORFLEX BOBET – A trusted partner for the elastomer industry
The partnership between BORFLEX® and BOBET brings significant benefits to BORFLEX BOBET’s customers, partners and staff. Those involved retain their original areas of expertise, and this combination of expertise enables the company to diversify its product range, thereby establishing its reputation as a provider of comprehensive solutions, from design to production. This integration strengthens BORFLEX BOBET’s ability to maintain the high quality standards that characterise both organisations.
In conclusion, this change signifies much more than a simple name change for BORFLEX BOBET. It marks the beginning of an era of innovation, growth and bespoke solutions in the elastomers and coated fabrics industry. Building on this bold vision and its combined expertise, BORFLEX BOBET is positioning itself as a trusted partner, ready to tackle emerging technological challenges and meet the evolving needs of its customers worldwide.
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Further information on the Bobet Group: an international leader in the market for technical fabrics coated with elastomers
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